Privacy Policy

SmartifyTrade ("SmartifyTrade", "we", "our", or "us") is operated by SmartifyTrade Technologies Private Limited (CIN: U85500UW2026PTC254424), a company registered in India, and operates the platform accessible at smartifytrade.com (smartifytrade.in redirects here). We provide a structured trading education ecosystem including the STEP Workspace, SmartifyTrade EA, and supporting tools and dashboards.

SmartifyTrade, SmartifyTrade Ecosystems, SmartifyTrade Academy, Limitify AI, and other product and brand names used across our platforms are brands and trademarks of SmartifyTrade Technologies Private Limited. References to "SmartifyTrade" in this Privacy Policy include all such brands operated by us, unless the context indicates otherwise.

This Privacy Policy applies to all users of the platform globally, including users arriving via smartifytrade.in.

2.1 Account Information

When you register, we collect:

• Full name
• Email address
• Profile photo (if signing in via Google)
• Password (stored as a secure hash by Firebase Authentication — we never see plaintext passwords)

2.2 Profile Data

We store a user profile in our database that includes your account role (Student by default), platform activity scores, and referral or educator application status where applicable.

2.3 Usage and Analytics Data

We collect anonymised usage data including pages visited, session duration, and device/browser type to improve platform performance. This data does not identify you personally.

2.4 Communications

If you contact us via email or support channels, we retain that correspondence to respond to your enquiry.

• To create and manage your account — authentication, session management, and access control.
• To personalise your experience — displaying your name, role, and progress within the platform.
• To process educator or GP applications — reviewing your submission and communicating decisions.
• To send transactional emails — password resets, account notices, and important platform updates. We do not send unsolicited marketing without consent.
• To improve the platform — analysing aggregated, anonymised usage patterns.
• To comply with legal obligations — where required by applicable law.

We use the following third-party services that may process your data:

• Firebase (Google LLC) — Authentication and database storage. Data may be stored on Google servers. See Firebase Privacy.
• Google Analytics / Facebook Pixel — Anonymised page-view analytics for platform improvement.
• TradingView — Chart widgets embedded within the STEP Workspace. TradingView's own privacy policy governs data interactions with their widgets.
• AI Service Providers — Kuku, our in-platform AI assistant, and other AI-driven features on the platform are powered by third-party large language model providers (currently including Anthropic and OpenAI; we may add or change providers over time as our AI stack evolves). Messages you send to Kuku or similar AI features are transmitted to these providers to generate a response. We select providers that contractually commit not to use API-submitted content to train their models. We do not need to update this policy each time we add a new AI provider — this clause covers our AI stack generally.

We do not sell your personal data to any third party.

Your data is stored using cloud infrastructure and data-center providers that we select and may change over time as our infrastructure evolves (for example, moving between VPS providers or cloud platforms). Depending on the specific service, your data may be hosted in one or more regions or data centers, in India or elsewhere. We implement the following safeguards:

• Firestore Security Rules ensure each user can only access their own data.
• All data is transmitted over HTTPS/TLS.
• Passwords are never stored — Firebase handles authentication using industry-standard hashing.

No method of transmission over the internet is 100% secure. While we use commercially reasonable measures, we cannot guarantee absolute security.

We retain your account data for as long as your account is active. If you request account deletion, we will remove your personal data within 30 days, except where retention is required by law or for legitimate business purposes (such as dispute resolution).

Depending on your location, you may have the right to:

• Access — request a copy of the personal data we hold about you.
• Correction — request correction of inaccurate data.
• Deletion — request deletion of your account and associated data.
• Objection — object to processing of your data for certain purposes.

To exercise any of these rights, email us at support@smartifytrade.com. We will respond within 30 days.

Users in India are also protected under the Digital Personal Data Protection Act, 2023 (DPDPA). We are committed to compliance as the Act's provisions come into force.

We use session cookies for authentication and functional cookies to remember your preferences. We also use third-party analytics cookies (Google Analytics, Facebook Pixel). You can disable cookies in your browser settings; however, some platform features may not function correctly without them.

SmartifyTrade is not intended for users under the age of 18. We do not knowingly collect personal data from children. If you believe a minor has registered, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated effective date. Continued use of the platform after changes constitutes acceptance of the revised policy.

In accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Digital Personal Data Protection Act, 2023, the contact details of our Grievance Officer are published below. You may write to the Grievance Officer regarding any complaint about the platform, your personal data, or a breach of this Privacy Policy.

• Name: Narendra Yadav
• Designation: Grievance Officer, SmartifyTrade Technologies Private Limited
• Email: grievance@smartifytrade.com
• WhatsApp: +91 92388 23825 — WhatsApp messages only; this number does not take voice calls
• Address: EX-M-DX/07, Hall/Office No. 101, Krishna Paradise, Bismil Chauraha, New Housing Board Colony, Morena – 476001, Madhya Pradesh, India

We acknowledge every grievance within 48 hours of receipt and aim to resolve it within 30 days, as required under Indian law. Email is the fastest route and creates a written record of your complaint.

For any privacy-related queries or to exercise your rights:

• Email: support@smartifytrade.com
• Website: smartifytrade.com